Project | LYFT
The task at hand was to create a campaign for LYFT. The campaign focused on creating buzz for ride-sharing services versus using traditional cabs or city transport. Click above to view the plan and presentation.
Project | Tai Pei
The task at hand was to complete research for the 2016-2017 National Student Advertising Competition (NSAC) in regards to their client,
the frozen food brand Tai Pei. The team gathered research over a 14-week span that generated 2,136 impressions. This includes secondary sources, survey responses and focus group participants. This research was conducted in parallel by two research groups both with objectives of creating a report covering their ndings. Click above to view the plan.
Project | Milk
The task at hand was to create a campaign that addresses the falling sales of milk. With competition of non-dairy alternatives, milk suffered a decline in sales. Click above to view the plan.
Project | A Date With Iris
The task at hand was to create a media schedule for A Date With Iris. Click the link above to view the plan.